An idea which has sprung up via social media in the days following the cowardly surrender at Sunderland appears to have caught fire and now has the backing of the new Ashley Out group – that is for supporters to boycott the home game with Spurs on Sunday 19/Apr/15 with a KO of 4pm.
This call for a boycott isn’t as a result of one derby defeat or even a fifth successive derby defeat. The call for a boycott of one game comes from the frustration that Newcastle United under Mike Ashley is no longer a meaningful sporting institution, that it has no sporting ambition and exists solely as a revenue channel for Ashley and an advertising opportunity for his businesses. It is a zombie football club.
The Spurs boycott is underpinned by a call for Ashley to sell the club and for it to be given a fresh ownership with a new direction and fresh hope.
Don’t be conned by the lies there is no-one interested in buying Newcastle United. We know there have been and we know there will be again. Ashley isn’t trying to sell United at present.
Like some of you reading this I have already paid in advance for my ticket for Spurs as I’m a season ticket holder. Ashley already has my money but the sight of swathes of empty seats for the SKY cameras can send a message to the football community, at home and abroad will send a clear message about this man’s toxic ownership of a much-loved football institution.
It is my understanding that this boycott action will be the first of many for months, possibly years to come and all will be designed to remove Ashley from our club. I don’t think anyone believes Ashley can be removed overnight and that only persistent, inventive and resolute opposition to him can get him out of our club.
In the days leading towards the Spurs boycott I believe there will be more information about what might happen on the day. All protests will be peaceful and within the law I am confident of that.
We urge those who participate within the Spurs boycott not to simply away from St James’ Park but to actively engage in the actions as they come to be announced. If you are one of the many thousands who have already walked away from Ashley’s Zombie football club then I urge you to follow the protests and join with them on the day.
Further than that, none of the organisers can get round to every single supporter to argue in favour of the boycott. That is why those of you need to be arguing the boycott case with your fellow fans, face to face, sending them text messages, explaining what is happening in the pub, on the bus, in the chip shop queue, where-ever.
This boycott doesn’t belong to any one individual, fanzine, supporters group or any of that. The boycott comes from supporters and it is the most dramatic way of sending a message to Ashley that he is not wanted here and he should sell the club and go.
It’s often been a bugbear of mine that we have fans with loads of ideas about how to oppose Ashley. Ideas are fine but they require action to follow them up. If you have an idea to oppose Ashley, just do it. No-one needs permission. You don’t need anyone’s approval.
It is down to us to make this work. It is down to everyone of us to boycott the Spurs game in what will be the first of many actions to persuade Ashley to go.
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